Smith College Junior Completes Digital Internship at NYC Agency
Students
Daniela Martinez ’28 helped NYC arts groups craft lasting stories
Photo by Resnicow and Associates
Published November 13, 2026
The Art of the Story
Daniela Martinez ’28 spent her summer helping artists and cultural institutions tell their stories—and learning that how you tell them depends on who’s listening.
As a digital intern at Resnicow and Associates, a New York City communications agency specializing in arts and culture, Martinez developed short-form content, researched potential partnerships, and collaborated across client teams. The work taught her to think beyond what might capture attention today.
“It’s essential to not only think about what works in the short term but also what choices can be made in the long term to support the mission, values, and goals of an institution,” she says.
Working with clients whose artists included Judy Chicago, Manuel Chavajay, and Manoucher Yektai also showed Martinez how dramatically voice and strategy can change from one organization to another. “One approach is not a one-size-fits-all,” she says.
New York pushed her beyond the office, too. Press previews, networking events, and coffee chats gave Martinez opportunities to meet professionals and fellow Smithies. A conversation with Jessica Nicoll at the Smith College Museum of Art helped her recognize that her background in theater could translate into a broader career in arts and culture.
Martinez also received support from the Lazarus Center’s Professional Development Fund—a new program that provides $1,000 to undergraduates for conference attendance and professional development. She attended the FUTURE NOW Media & Entertainment Conference, where industry panels deepened her understanding of the digital strategy work she was already doing.
Her biggest takeaway is one she would pass along to other Smith students: Don’t assume that being an intern means you have nothing to contribute.
“The person sitting next to you might not know what you have to offer,” Martinez says. “Taking initiative is not only a skill that companies look for, but it also signals to yourself and your team what kind of work you’re most passionate about.”